Syracuse University

SU News

Teaching social media to digital natives

May 30, 2012

Wendy S. Loughlin
(315) 443-2785

Recognizing the growing demand for qualified social media professionals in the business world, HootSuite University launched the Higher Education Program in January with the Newhouse School. 

This partnership resulted in a case study outlining how Newhouse social media professor William J. Ward integrated HootSuite University into his curriculum in order to empower his students with the social media skills and savvy that the industry demands.

 This collaboration also enabled Ward to focus on higher level social concepts and strategies, while HootSuite University provided the up-to-date content and hands-on experience needed to educate the next generation of industry professionals. 

To learn more about how Ward effectively integrated HootSuite University into his classroom, visit Ward is also offering a webinar through HootSuite University.

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