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Pollster John Zogby to speak at Library Associates Luncheon April 30

March 31, 2010

Kathleen S. White
(315) 443-8782

Syracuse University Library Associates will present noted political pollster John Zogby G’74 at its annual Spring Luncheon at noon on Friday, April 30, at the Sheraton Syracuse University Hotel & Conference Center. In his presentation titled “America’s First Globals and Their Impact on the 21st Century,” Zogby will offer his thoughts on the changing nature of the American Dream.           

Zogby will address a rude economic reality: that the number of Americans working for less has steadily climbed for decades. Even before the current recession, this was the case for more than a quarter of the population, a statistic that strikes at the heart of the materialism that once defined the American Dream.

In probing the national mood, Zogby discovered that a life measured by material possessions has lost its allure to a group he calls “The First Global Generation.” He will explore the implications of this for marketing, politics and American culture. The talk is based on Zogby’s recent book, “The Way We’ll Be” (Random House, 2008), which will be available for purchase at the luncheon. The author will sign copies at the conclusion of his presentation. 

Zogby made his hometown, Utica, the headquarters for Zogby International, a worldwide leader in market research and public opinion polling. A senior advisor to Harvard’s Kennedy School of Government, he serves as a trustee of his alma mater, Le Moyne College, and holds a master’s degree in history from SU. 

The luncheon begins at noon, with Zogby’s talk to follow. The event also includes the awarding of the annual Mary Hatch Marshall Essay Award for the best essay by a graduate student in SU’s College of Arts and Sciences. The luncheon costs $25 for Library Associates members and $30 for non-members.

For more information, contact Kathleen White at 443-8782 or

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