Syracuse University

SU News

Branding expert Adamson '77 to speak at Whitman Oct. 28

October 12, 2010

Amy Schmitz
(315) 443-3834

The Whitman School of Management at Syracuse University will host the David R. Levy ‘84 Colloquium Speaker on Oct. 28. The guest speaker will be Allen Adamson ’77, managing director of the New York office of Landor Associates, a strategic brand consulting and design company. The event, co-hosted by Whitman’s 2010 Marketing Fall Speaker Series, will be held from 5-6:30 p.m. in the Lender Auditorium.

adamsonAdamson is author of “BrandDigital: Simple Ways Top Brands Succeed in the Digital World” and “BrandSimple: How the Best Brands Keep It Simple and Succeed.” Responsible for all aspects of the New York office’s operations, Adamson has overseen branding efforts for a broad spectrum of corporate and consumer brands in industries ranging from technology to health care to fashion. Under his leadership, Landor’s New York office partners with a wide array of clients, including Citi, Diageo, GE, PepsiCo and Verizon. Additionally, he counsels professional organizations, including 9/11 Memorial and Museum, CureSearch, CFR and UNCF.

He is a sought-after industry commentator and writes a bimonthly column for He has appeared on NBC’s “Today Show,” CNBC, and the Fox Business Network. He is often quoted in publications such as the Wall Street Journal, Advertising Age, the New York Times, USA Today and the Washington Post. He regularly lectures at numerous universities and business schools.

In 2006, Palgrave Macmillan published Adamson’s first book, “BrandSimple,” which is based on the premise that the world’s leading brands are built on clear, concise ideas. Translated into three languages, “BrandSimple” is a culmination of more than 25 years of industry experience and details how brands can break through in a world of communication overload. “BrandDigital” followed in 2008 and expanded the premise of his first book by explaining how the ever-evolving digital marketplace has magnified the basic principles of building powerful brands. Adamson interviewed more than 100 of the best and brightest people in the fields of marketing and technology to outline best practices for the digital era.

Before joining Landor, Adamson gained branding and marketing expertise on both the agency and client sides. During his time as senior vice president and group director, at Ammirati & Puris and DMB&B, his clients included Kraft, Mars and P&G. He also worked at Unilever, where he was group product manager, responsible for a number of major brands. His career began at Ogilvy & Mather in 1979.

In addition to his bachelor’s degree from SU, Adamson earned an M.B.A. from New York University’s Stern School of Business.

The event is free and open to the public. Paid parking is available at the University Avenue Garage.

Recent News