Daeya Malboeuf
(315) 443-2007
Undergraduate applications received at Syracuse University for fall 2010 are running 9 percent ahead of last year. This good news comes amidst a prolonged recession and despite early uncertainty as to how eroded consumer confidence might affect interest in private education.
Don Saleh, SU vice president for enrollment management, attributes the swelling applicant pool to a number of factors, including an expanded and more targeted outreach to high school students. “We’ve become much more focused with our message, as well as how we share it with potential applicants,” says Saleh.
Some recent enhancements include a redesigned undergraduate admissions website (including a comprehensive virtual tour), engagement through social networking, redesigned marketing collateral, and a new electronic newsletter that highlights students and signature offerings at the University.
SU’s commitment to accessibility is also part of the equation. Last year, the Office of Financial Aid and Scholarship Programs awarded more than $160 million in institutional grants, including enhanced aid for lower- and middle-income families. Accessibility remains a top priority, and Saleh says that the University plans to intensify this commitment in the coming years.
The current increase in applications reflects a decade-long trend at the University. Applications for fall 2001 numbered about 12,900; by 2005, applications had grown to nearly 14,300. Today, that same number is almost double at about 22,500.
Saleh notes that this growth allows the University to better shape the incoming class. “We’re very pleased with the diversity we see in our incoming classes—geographically, racially and socioeconomically. It’s important for us to cultivate this variety because a greater breadth of backgrounds and viewpoints means our students are exposed to alternative ways of perceiving and learning. That’s more important than ever in this increasingly multicultural world.”
The Office of Admissions’ new virtual tour can be accessed here.
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