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Business-to-business marketing expert to speak at Whitman March 1

February 12, 2010

Amy Schmitz
(315) 443-3834

The Whitman School of Management at Syracuse University will host a presentation by John Favalo ’68, managing partner of Eric Mower and Associates (EMA), on Monday, March 1, starting at 5:30 p.m. Favalo’s lecture, titled “Business-to-Business—An Uncrowded Stage Awaits Your Performance,” will take place in the Lender Auditorium, located in the concourse level of the Whitman School building. Part of the Marketing Spring Speaker Series, the event is free and open to the public and SU students, faculty and staff.

As managing partner for EMA Group B2B, named one of the top two midsize b-to-b agencies for 2009 by BtoB magazine, Favalo guides the business direction and development of the practice while working with clients to establish competitive branding and positioning strategies, create integrated marketing communication plans, and launch new products and services. He has created a number of EMA’s proprietary planning tools and is a frequent speaker on the topics of communications, B2B branding, and marketplace change.

Favalo has worked with a variety of business-to-business clients, including Kodak, FedEx, Motorola, Carrier Corp. and Newell Rubbermaid. A past chairman of the international board of directors for the Business Marketing Association, Favalo has been named on BtoB magazine’s “Who’s Who in B-to-B” list for the past four years.

EMA’s Syracuse office is one of the agency’s “centers of excellence” for business-to-business marketing communications and is the base of operations for EMA Group B2B and Pump Digital & Direct. EMA also has offices in Buffalo, Rochester and Albany; Charlotte, N.C.; Atlanta; and Sarasota, Fla., plus a service office in Los Angeles.

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