Syracuse University

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Whitman School hosts annual Behavioral Operations Conference June 25-27

May 20, 2009


Amy Schmitz
aemehrin@syr.edu



The supply chain management program in the
Whitman School of Management at
Syracuse University hosts the fourth annual Behavioral Operations Management (BOPS)
conference June 25-27 with scholars from across the globe leading discussions on
economics, decision making, supply chain, managerial issues, operations and more.


The conference, spearheaded by Julie Niederhoff, assistant professor of supply chain
management at the Whitman School, begins Thursday, June 25, at 1:30 p.m. with a
discussion on "Dynamics." The discussion will include presentations by Eyran Gisches,
manager of the Decision Behavior Lab at the University of Arizona; Amnon Rapoport,
professor of management at the University of California-Riverside; and Anton
Ovchinnikov, assistant professor of business administration at the University of Virginia.


The second session, on "Learning and Stability," begins at 3:30 p.m., and includes
presentations by Ulrich Thonemann, professor of supply chain management at the
University of Cologne; Candido Perez, professor at Instituto de Estudios Superiores de
Administracion (IESA); and Kay-Yut Chen, principal scientist in the Information Services
& Process Innovation Lab at HP Labs.


The morning sessions on Friday, June 26, include "Supply Chains," with presentations by
Guido Voigt, professor of economics and management at Otto-von-Guericke University;
Kyle Hyndman, assistant professor at Southern Methodist University; and John
MacDonald, assistant professor of supply chain management at Michigan State
University; and "Managerial Issues," with presentations by Nitin Joglekar, associate
professor of operations and technology management at Boston University; Suresh
Muthulingam, assistant professor at UCLA Anderson School of Management; and
Yaozhong Wu, assistant professor at National University of Singapore.


The keynote address will be given Friday at 3:30 p.m. by Jay Russo, the S.C. Johnson
Family Professor of Management, Marketing and Behavioral Science at the Johnson
Graduate School of Management at Cornell University. Russo will speak on "No Garbage
In, Garbage Out: The Distortion of Information by Decision Makers."


Russo researches decision making for managers and consumers. He is co-author of
"Decision Traps" (Doubleday Business, 1989) and "Winning Decisions" (Broadway
Business, 2002), which discuss the implications of decision biases for managers. He has
served on the faculty at the University of Chicago and the University of California, San
Diego and has held visiting positions at Bocconi University (Milan), Carnegie-Mellon
University, Duke University and the University of Pennsylvania. He is a fellow of the
American Psychological Society and has consulted for a number of corporations on
managerial and consumer decision making, including American Express, SmithKline
Beecham, Proctor and Gamble, and General Motors Research Laboratories.


The conference concludes with a morning session on "Newsvendor Experiments," with
presentations by Yufei Ren, a graduate student at the University of Texas-Dallas; Nils
Rudi, associate professor of operations and technology management at INSEAD; and
Diana (Yan) Wu, assistant professor at the University of Kansas.


"The Whitman School and its venerable supply chain management program have a long
history of investigating issues related to operations," says Melvin T. Stith, dean of the
Whitman School. "This is a field that, while long in academic history, remains ripe with
opportunities, and we are honored to host the fourth annual conference. We are confident
that such renowned thinkers convening at Whitman will only further enhance our
program and the field as a whole."


For more information about the conference, visit
http://www.whitman.syr.edu/Bops/. For
information on registration, contact Agnes Magnarelli, administrator of research centers
at the Whitman School, at (315) 443-1383 or
bops2009@syr.edu. Media queries can be
directed to Amy Schmitz, Whitman director of communications, at (315) 443-3834 or
aemehrin@syr.edu.