A group of students from The NewHouse, a student-run advertising firm in the
S.I.
Newhouse School of Public Communications, recently placed first in the 2008
Campaigns Competition sponsored by Cafe Abroad.
Cafe Abroad is a student-driven enterprise that comprises a weekly online
newsmagazine, a quarterly print publication distributed to more than 320 study
abroad offices, and a global community of thousands of study abroad students. The
NewHouse students developed a yearlong communications plan to drive traffic to the
website and increase membership in the social network. The campaign included
advertising, promotions, PR events, interactive marketing and a makeover of the
website.
Cafe Abroad will begin implementation of the campaign in September 2009.
Students on the winning team included: Catherine Borod, project director; Dan
Hubsher, Katelin DeStefano and Eric Cleckner, graphic designers; Greg Rozmus,
Dan Kelly, Pete Ceran, Maria Sinopoli and Paul Savaiano, from The NewHouse
management team; and additional students Katie Stirn, Elyssa Byck, Joanna
Rozansky, Leslie Fines, Lauren Hansen, Adam Rubin and Alyssa Hennessey. Ed
Russell, assistant professor of advertising, is faculty advisor to The NewHouse.
"Catherine and her team did an incredible job," says Dan Schwartzman, owner of
Cafe Abroad. "The NewHouse Campaign is one of the finest pieces of work to have
been produced since I founded Cafe Abroad."
