Syracuse University

News Archive


SU's Newhouse School to host Saatchi & Saatchi CEO Kevin Roberts Oct. 16

October 01, 2008


Wendy S. Loughlin
wsloughl@syr.edu



Kevin Roberts, top executive at pre-eminent international advertising agency
Saatchi & Saatchi, will visit Syracuse University on Thursday, Oct. 16, as a guest of
the S.I. Newhouse School of Public Communications. Roberts, who is the agency's
CEO worldwide, will speak from 11 a.m.-12:20 p.m. in the Joyce Hergenhan
Auditorium in Newhouse 3. His talk is titled "Walk through the Fire: From
transactions to relationships, from communications to connections, from advertising
to ideas, from brands to Lovemarks, from green to blue." The event is free and open
to the public. Parking is available in SU pay lots.


Roberts is one of the foremost figures in advertising today. He began his career
with the London fashion house Mary Quant and later worked as a marketing
executive for Gillette and Procter & Gamble. He became CEO of Pepsi-Cola
Middle East when he was 32. He later worked for Lion Nathan before joining
Saatchi & Saatchi in 1997.


Roberts is co-author of "Lovemarks: The Future Beyond Brands" (powerhouse
Books, 2005), and the originator of "Lovemark thinking," which focuses on brands
that inspire loyalty beyond reason. His leadership has been a driving force behind
Saatchi & Saatchi's success.


Roberts is also author of "Sisomo: The Future on the Screen" (Powerhouse Books,
2005) and "The Lovemarks Effect: Winning in the Consumer Revolution"
(Powerhouse Books, 2006), and co-author of "Peak Performance: Business
Lessons from the World's Top Sporting Organizations" (Texere, 2002). In addition,
he is the inaugural CEO in residence at Cambridge University in London and a
professor of sustainable enterprise at the University of Waikato in New Zealand.


One of the world's most award-winning advertising agencies, Saatchi & Saatchi
numbers among its clients Procter & Gamble, JC Penney, Toyota and General Mills.
The agency has won more than 4,000 awards in the last five years alone, including
42 Lions at the 2008 Cannes International Advertising Festival and 42 Clios at the
2008 International Clio Awards. (The Tide-to-Go commercial The Interview, for
example, won a gold Clio.) The agency is part of Publicis Groupe, one of the world's
largest advertising and media services conglomerates.


For more information about his talk, contact Brian Sheehan at (315) 443-9247 or
bjsheeha@syr.edu.