Five seniors and two recent alumnae from the College of Visual and Performing Arts (VPA) and six seniors from the S.I. Newhouse School of Public Communications at Syracuse University are recipients of local 2007 Student ADDY? Awards. Presented by the Syracuse Ad Club as part of its annual Syracuse Advertising Awards and ADDY? Awards Competition, winners were recognized at an awards show March 2 at Ohm Lounge in downtown Syracuse.
Above: Work by Newhouse student Joshua Schwartz
Work submitted to the local competition may advance to regional and/or national competitions. All gold winners automatically advance to the regional competition in March, while silver winners may advance for a small fee per entry.
"The advertising industry has long recognized the importance of outstanding creative work with the professional ADDYs and now with the level of competition between advertising schools and programs at an all-time high, the same is true of student work," says Pete Barry, assistant professor of advertising design in VPA. "Success at the Student ADDYs helps to set one school or student apart from another. This has been another great year for VPA's advertising design program. The entire faculty congratulates the winners and wishes them the best of luck at regional and national competitions."
"The ADDY awards are a unique way to introduce our students to the inner workings of the advertising industry. Winning means they are given the same recognition as professionals," says Sue Westcott Alessandri, assistant professor of advertising and public relations in the Newhouse School. "Seeing Syracuse students recognized for their creativity is recognition of what we professors already know: Students come up with great, creative ideas and deserve to have them showcased. The winners should be very proud of themselves. Winning these awards is a pretty good indicator of success in the ad industry."
SU's 2007 Student ADDY? Award winners include:
Joseph Cardamone and Stephanie Thompson, VPA
Student Silver ADDY? for Consumer or Trade Magazine Ad Campaign: "Pledge Multi-Surface" (Pledge)
Judith Fajardo, Newhouse
Student Silver ADDY? for Elements of Advertising, Logo: "Judith Fajardo" (Judith Fajardo)
Leslie Gnaegy, Newhouse
Student Gold ADDY? for Consumer or Trade Magazine Ad Campaign: "Wasabi Peas" (Wasabi Peas)
Kyle Grummun, VPA
Student Silver ADDY? for Consumer or Trade Magazine Ad Campaign: "Superhero" (Natural Resource Defense Council)
Kristin Haley, Newhouse
Student Silver ADDY? for Consumer or Trade Publication, Single Ad: "Envy" (Ford)
Zuhaili Ismail, Newhouse
Gold ADDY? for Out-of-Home and Student Best of Show for Art Direction: "It's Hot" (Crisco)
Student Gold ADDY? for Consumer or Trade Magazine Ad Campaign: "Chit-Chat" (Starbucks)
Ryan Kase, Miriam Langsam '06 and Laura Migdon '06, VPA
Student Gold ADDY? for Television Ad: "The Fun Pop" (Jolt Cola)
Andrew Mitchell, Newhouse
Student Silver ADDY? for Consumer or Trade Publication, Single Ad: "Smile" (Murphy's Oil Soap)
Joshua Schwartz, Newhouse
Student Silver ADDY? for Consumer or Trade Magazine Ad Campaign: "Just Remember Who You're Getting It For" (Back to Basics Toys)
Stephanie Thompson, VPA
Student Silver ADDY? for Consumer or Trade Magazine Ad Campaign: "Let Them Play" (Legos)
Lauren Tree, VPA
Student Gold ADDY? for Non-Traditional Advertising for "Red Bull Ambient Stickers" (Red Bull)
Student Gold ADDY? for Consumer or Trade Magazine Ad Campaign and Student Best of Show for Copywriting: "United Methodist Campaign" (United Methodist Church)
Student Gold ADDY? for Consumer or Trade Magazine Ad Campaign: "NYNEX Campaign" (NYNEX Yellow Pages)
Students had the option of submitting work developed specifically for the Student ADDY? Competition or from previous projects or student contests. The work was required to have been created while the entrant is a student. A distinguished panel of advertising creative executives judged the 62 student entries and recognized the best work based on creativity, originality and creative strategy. Judging was conducted at the Newhouse School in January.
The American Advertising Federation's Student ADDY? Awards Competition is a unique three-tier national awards program based on the advertising industry's professional ADDY? Awards. Student ADDYs are designed specially for college students who are enrolled full- or part-time in an accredited U.S. educational institution.
The Syracuse Advertising Awards and ADDY? Awards Competition is sponsored by the Syracuse Ad Club, a member association comprising more than 300 advertising and media professionals throughout Central New York. The Club serves as a local chapter of the American Advertising Federation. Proceeds from the ADDY? Awards help support the Syracuse Ad Club's educational and scholarship programs, public service projects and proactive government relations efforts.
To view the winning entries and for more information, visit
http://www.syracuseadclub.com.
