To my AEA colleagues:

I'm very excited about this three-part social media series developed by our AEA human resources staff. I strongly encourage you to attend, so you can hear from internal and external social media gurus and learn how we can effectively use this cutting-edge medium to further engage our students, alumni, and prospective donors.

Best,
Tom Walsh

Learn from Social Media Experts!

Part 1
Social Media 101: Join the Conversation
Friday, November 19, 2010
1:30–3:30 p.m.
Lender Auditorium, Martin J. Whitman School of Management
R.S.V.P. for Part 1 by November 12 to IAonbrd@syr.edu!

Featured guest speakers include: Anthony Rotolo, iSchool assistant professor of practice and social media strategist; Jonathan Glass, general manager of Newhouse’s Collaborative Media Room; Kevin Morrow, SU's executive director of social media; and Kelly Lux, iSchool's online community and relationship manager. This informative session will:

» Increase your understanding of the social media phenomenon.

» Highlight how SU uses social media to connect with students and alumni both on and off campus and in the classroom.

» Explain what Twitter is all about.

» Demonstrate how to effectively use various social media tools.

» Examine social media case studies and discuss emerging trends.

» Provide updates on the use of social media by both the University and AEA.

» Outline what’s on the horizon for social media networking and online applications (e.g., Dennis Crowley’s Foursquare, etc.).

» Address your burning social media questions.

Save the dates for Parts 2 and 3!

Part 2
Social Media Networking:
Maximizing Benefits and Minimizing Risk
Friday, January 28, 2010
9–11 a.m.
Lender Auditorium, Martin J. Whitman School of Management

Learn about appropriate social media etiquette and more. Featuring guest speaker Jonathan Segal, partner at Duane Morris LLP, member of the National Association of College and University Attorneys, and former development officer for the University of Pennsylvania and the Corporation for Public Broadcasting. Follow-up discussion led by Kevin Morrow, Anthony Rotolo, and Kelly Lux.

Part 3
Social Media Networking and
Its Applications in Our Work
Friday, February 11, 2011
9–10:30 a.m.
iSchool, 347 Hinds Hall

Learn about social media strategies to support the Campaign for Syracuse University. Featured presenters: Anthony Rotolo, Kevin Morrow, Kelly Lux, and Veronica Hotaling, executive director of development communications.

Questions?

Contact IAonbrd@syr.edu!